Your mid-level/leadership annual giving donors represent your pipeline for major and planned gifts.  Are you treating them that way? Our Donor Experience Officer (DXO) will give these vital donors the personal one-to-one treatment they deserve and help you uncover those that should be assigned to a major gift officer.

Many non-profit organizations are great with their acquisition and everyday annual fund donors, and many have strong major gift teams helping to bring in large donations. But what about those donors in the middle? Are they getting the personalized attention they deserve and are you able to uncover those LAG donors who are potentially interested in doing more?

Major gift outreach typically involves one-to-one interactions, while general annual fund outreach targets a broader audience through one-to-many communication. Ideally, mid-level outreach functions on a one-to-some basis. With our Donor Experience Officer program, StoryCause presents a valuable opportunity to significantly enhance engagement with your mid-level donors.  The goals of the program include:

• Improved retention within this population
• Increased cumulative giving
• Uncover MG/PG leads